Epic Marketing Studio specializes in website design, internet & social media marketing, and branding for local small businesses. We love people, and even better, we love helping people. We know what itʼs like to be a small business and pride ourselves on creating marketing strategies that provide value, we only recommend what is necessary, and we empower our clients to understand why. The key here being that many of todayʼs marketing strategies can be implemented by small business owners, once the strategies/campaigns are set in place. By providing this type of transparency into the creative strategy process and implementation, our clients become our partners, working together on the same team to accomplish a common goal.
Whether you’re a small business or a non profit, historically, a strategic and effective marketing presence was out of reach. This is no longer a reality. New strategic marketing opportunities are created each and every day that are low cost and easily implemented. The trick is strategically harnessing the power of these new opportunities in a way that maximizes the exposure for small businesses and non-profits.
Our goal is to empower our clients to understand these strategies so that they can one day implement them without us. We don’t create strategies that anchor our clients to us. We understand what it’s like to have limited funds and the need to stretch them as much as possible. We’re proud to work with small businesses and non-profits and find reward in empowering these organizations to succeed.
The term “Internet Marketing” is quite broad. We think of it like this; let’s say you have a website that looks and functions great, and even has a comprehensive Call-To-Action strategy. Your website is just waiting to be seen, Internet Marketing helps your website get found. Internet marketing is a form of “Inbound Marketing” which believes companies should “help themselves get found by people who are already looking for them.” Inbound marketing is in stark opposition to “Outbound Marketing” (also known as “Interruptive Marketing”) which blindly markets to the masses who generally have no interest in them (remember that “free consultation” flyer stuffed in your mail box that immediately threw in the trash?). Developing an Internet marketing strategy is vital to the success a website. Depending on your business goals, a proposed Internet marketing strategy could include:
- Search Engine Optimization - the process of improving the visibility of a web site in search engines via the “organic” or un-paid search results.
- Pay-Per-Click – the process of improving the visibility of a web site in search engines via paid search results. Developing targeted landing page strategy along with compelling ad copy is essentiel to creating a solid PPC campaign.
- Content Strategy – creating a plan for the type of content that will be added to the site on a regular basis whether it be through adding new pages to the main navigation or through a blog. Mapping out what type of content will be created and how often it will be added to your website is vital to your customers who want to know the latest news and trends, search engines who reward fresh content and to your social media strategy which thrives on having new and sharable content. Whether it be an editorial calendar or informal to-do list scribbled on a dry erase board, your content strategy requires thoughtful planning to stay ahead of the competition.
- Blog Strategy – adding a blog to your website provides the opportunity to continually add fresh content to your site which search engines reward you for. Additionally this new content gives past visitors a reason to return and helps to establish the blogger as an educational leader in the field.
While each Internet marketing strategy is different and tailored to the goals of the specific company, all produce trackable data that is used to gauge the success of the strategy.
We don’t offer marketing, SEO, or PPC packages. Every client we take on gets a specific marketing strategy built to make them grow. If you have a budget of $3000 or more per month, contact us for a free marketing evaluation.